Behavioral Health Expert Joins Blue Health Intelligence®


Jeff Rubin to guide BHI’s behavioral health and member engagement initiatives

CHICAGO (October 15, 2018) – Blue Health Intelligence (BHI®), a leader in the healthcare data and analytics space, announced today that Jeff Rubin, M.A., M.S., Ed.D., has joined the organization. Rubin is a practicing psychologist and brings more than 30 years of clinical, change management, and value-based care experience to BHI, where he will guide the company’s behavioral health analytics and high-touch health advocacy offerings.

“Jeff’s deep background in behavioral health – coupled with his proven member engagement expertise – are the ideal complement to our robust data and analytics capabilities,” said Swati Abbott, chief executive officer for BHI. “His combined clinical and operational expertise further accelerates our ability to collaborate with health plans and their clients to eliminate care barriers and deliver better outcomes and savings.”

Prior to joining BHI, Rubin co-founded Accolade, Inc., an on-demand healthcare concierge provider for employers, health plans, and health systems. As Vice President of Client Experience, Rubin directed the development of member engagement programs. Additionally, he served as vice president of clinical operations for CIGNA Behavioral Health and was the chief psychologist at the Manhattan Psychiatric Center. In addition to his corporate roles, Rubin continues to see patients in his own part-time psychology practice.

Rubin graduated with honors from Columbia University. He completed post-doctoral training in organizational development and consultation through a joint program of William Alanson White Institute of Psychiatry, Psychoanalysis & Psychology and the Wharton School of the University of Pennsylvania.

“Given my passion for behavioral health issues, I’m thrilled to be able to leverage BHI’s massive data assets and methodological depth to help illuminate behavioral opportunities for plans and employers,” Rubin said. “Likewise, BHI’s analytics expertise will augment proven best practices to strengthen member engagement.”

About Blue Health Intelligence®

Leveraging the power of medical and pharmacy claims data from more than 180 million Americans, Blue Health Intelligence (BHI) delivers insights that empower healthcare organizations to improve patient care, reduce costs, and optimize performance. With the largest, most up-to-date, and uniform data set in healthcare, BHI provides an accurate representation of the health profile of commercially insured Americans. Our team of data analysts, clinicians, IT experts, and epidemiologists provide analytics, software as a service, and in-depth consulting to payors, providers, employers, medical device companies, and other healthcare stakeholders. Blue Health Intelligence is an independent licensee of the Blue Cross Blue Shield Association and carries the trade name of Health Intelligence Company, LLC. For more information, visit