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Jim R. Bailey, Senior Vice President and Chief Marketing Officer, Arkansas Blue Cross and Blue Shield

Jim Bailey is Senior Vice President and Chief Marketing Officer for Arkansas Blue Cross and Blue Shield (ARBCBS) with executive management responsibility for group and individual sales/marketing-related activities which includes oversight of the ARBCBS Sales and Service Centers and Corporate Marketing. 

Bailey holds a designation of a Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC) and Certified Health Consultant (CHC). He is a member of the ABCBS executive steering committee. He is past chairman of the Consortium Health Plan Board of Directors, and serves on the board of Health Advantage and is Chairman of the board for New Directions Behavioral Health. 

Active in the community, he also serves as chairman of the board for Junior Achievement of Arkansas and is a board member of the Arkansas Sports Hall of Fame. Bailey has been with Arkansas Blue Cross and Blue Shield for more than 35 years. Bailey is a 1975 graduate of Arkansas State University.