Welcome to BHI, your gateway to all protected BHI tools, reports and data.

If this is your first time to log in, you'll be asked to verify your last name along with your email and unique password we sent you. Once you are logged in, you may change your username and password at any time.

Access to this area of the website is restricted to Blue companies only. By registering, you agree to the following BHI terms and conditions and privacy policy.

Member Login

Lost your password?

Member of a Blue company but not a member yet?

Please register to request access to the site. Once verified, a unique username and password will be emailed to you.


Darren Rodgers, Senior Vice President and Chief Marketing Officer, Health Care Service Corporation

Darren Rodgers is responsible for marketing for all business segments for Health Care Service Corporation which operates Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas.  He oversees marketing research, product development, installation, marketing training and communications, as well as sales operations and strategy.

Prior to assuming this position in 2012, he was president of the Texas Division (Blue Cross and Blue Shield of Texas) and Southwest Region.  Previously, he served as divisional senior vice president of Texas Health Care Management. He also served as president of the Caring for Children Foundation of Texas.

He earned a bachelor’s degree from the University of Georgia, a master’s degree from Duke University, an M.B.A. from Tulane University and a master’s degree in dispute resolution from Southern Methodist University.